Entry 8:

The Social Pro’s podcast is very suited to delivering effective messages through the free-flowing conversation that ensues in the podcasts between two experts in their fields. However, the podcast is also directed with questions that narrow the view of the guests and create messages and opinions about the otherwise ambiguous nature of Social Media marketing.

Furthermore, the format of bringing in guests that are have had experiences through Social Media allows a rich insight into potential trial and error situations which have led to their current success and further aspirations. These people also provide visions into failures that have allowed them to grow through comprehending what the chosen consumer base would appeal to. While accepting the cliched nature of ‘failure leads to success’ their stories provide evidence that sometimes the first go is not the one that brings about success.