Entry 7:

Through specifically listening to the podcast with Jay Acunzo (member of Unthinkable Media) I had a change of mind frame. I previously thought that there was a formula to success in social media advertising and what worked for the main companies was a generally accepted way to have a wide and meaningful reach with advertising. I was drawn to the title of “Best Social Media Practices Making You Worse” through my preconceived idea of there being a blueprint to social media advertising. However, throughout the podcast the opinion that Jay shared, which I agreed with, is that context of your business plays an equally large role in creating a strategy that highlights the strengths from inside the business. While companies in similar industries can provide a good basepoint for Social Media marketing, it requires a different input to engage and interact with the consumer base that your chosen business is trying to appeal to.

Furthermore, something that was widely discussed through the podcasts was that there is generally not success on first attempts of reaching the public through social media. Often, the success stories and companies that become ‘viral’ are quite a few attempts into reaching the community. This furthered on the point that there isn’t a blueprint of advertising and that multiple attempts and formulas need to be created to find the niche for your chosen business.