Jay Baer’s podcast ‘Social Pros’ is an offshoot of Jay’s primary business the ‘Convince and Convert’ website. This website offers high level consultation and strategic maps for clients from Jay and other high-level marketing directors. It also offers full-service audits and two-day workshop intensives that aim to develop strategic plans for the audience. Through the initial website, Jay has been able to create a very credible podcast that caters to a wide selection of people that are interested in marketing and offers effective advice and direction.
This credibility of this business advisory is reinforced by a list of clients which they are associated including some very successful business’s such as TaylorMade, Hilton and CSIRO. This ultimately creates a very effective podcast that has been developed on the back of a successful business model.
Harry's Blog on Social Media Marketing 