Jay Baer is known as a very successful businessman who has worked in marketing for 25 years and has developed and assisted in creating large amounts of success in companies. His experience has allowed him to work with 35 of the FORTUNE 500 companies and give him the accolade of being a New York Times best-selling author of 6 books. Furthermore, through his success in marketing he was able to expand his career into advising high level companies and do professional talks that assisted in making him one of 187 living members in the Professional Speaking Hall of Fame.

Through these personal achievements it provides a strong background for substantiating his claims with guests. in the marketing world and providing conversation about hot topics in the industry. Furthermore, it allows for a lot of back and forth between guests as they both offer opinions on a similar subject matter that Jay Baer always seems to be experienced in.
