Entry 2:

While interviewers provide facts and their outtakes from their chosen topics, they never explicitly say their chosen viewpoint is correct and something to follow. These guests offer a very passive perspective on their topic and allow listeners to register information that they believe to lead to a certain outcome and direction. The while every episode is different all guests tackle issues that relate to the target audience.

An example would be the podcast with Srinivas that identifies the issue with today’s marketers and the public alike that they are too focussed on the metrics of advertising, this being the amount of likes/shares/comments that a post would attain. However, it is expanded in the podcast (as well as in his book) that it’s about the influence that it plays on each individual that has access to the given stimulus. While this can relate to a marketing campaign it can also relate to everyday people about the impact that social media can have on their lives and the potential causes of mental illness.

‘Forms of Metrics’

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